Sustainable (& Eye-Catching) Wooden Prints
Clients often come to us looking for a substrate that smacks of sophistication and sustainability.
We didn’t have to think too hard to come up with wood as the solution.
Have a look around some of the inspirational retail spaces on the high street.
It may come as no surprise that many of these campaigns use untreated wood and timber to build bulkheads, wall sections and fixtures.
Wood makes for an ideal point of sale media. It lends an air of style and charm that cardboard, white plastic or metal just can’t compete with.
Entire wooden walls constructed as cubes to show off shoes and sweatshirts, large fitted racks from floor to ceiling holding jeans and jackets.
Wood as a POS material makes almost unlimited imaginative and innovative ideas come alive.
But what when the wood itself needs branding with store or brand info?
You won’t get any vinyl to stick to an uneven section of timber, and adding plastic shelf strips just won’t have the same appeal.
Thankfully, we’ve developed ways of printing to the wood directly by using our flatbed printers. This technique creates the deep vibrant colours you’d expect whilst still retaining the clear and easy-to-read text that’s needed in the store.
It’s one thing to print your prices and products on wood, but we also had to make sure your customers could read them!
The print technique allows the grain and feel of the wood to still show through, the texture of the timber retained below the printed message.
Our printers can also layer a special UV gloss varnish to enhance selected parts of the print.
This UV varnish makes for a truly unique visual impact.
As it gets more competitive and difficult to stand out, its these innovative elements that catch a shopper’s eye.
Think about the underlying message behind using wood – sustainability, eco-responsibility and the sense of the natural. Could your next promotion benefit from using wood as the primary substrate?
Wooden Panels Making Their Move With Interior Design
Not only has the retail environment seen the benefits of prints on wood panels. Through requests from architects and interior designers, it’s clearly becoming more popular in a wider range of structural applications.
Office refurbs to museums through to galleries, leisure and recreation facilities, printed wood panelling is becoming a stylish and imaginative choice for wall art and decor.
After printing the wall art, the panels can be routed and trimmed to whatever template or pattern is required.
From circular prints on wood panels emblazoned with inspirational messages through to colourful corporate logos designed and intricately cut to shape, wood fits in perfectly if your company is looking to move away from its use of plastic signage.
Unlike other print suppliers, at QPS Print we also have a full screenprint department running alongside the digital team.
If your wooden items are needed in volume – clothes and apparel tags – we can move production over to screenprint and use spot colours to save time and cost.
Screenprinting also adds the major benefit of being able to print directly to curved or irregular shaped pieces.
Looking for more than just the same old standard print options? Wanting to keep updated with recycled print options?
Talk to us on 01782 413789 or email info@qpsprint.co.uk
