Whether you’re the franchisee or franchisor, one of the most important elements of successful company branding is maintaining a consistency across your printed products.
From brochures to letterheads, business cards to banner stands, having a uniformity across what is printed is incredibly important. It is your brand after all!
Not only does it have to look identical throughout branches, but it also has to look right in the first place.
Printing For Franchisees
We work alongside franchisees that have to source independently but need to follow a corporate framework.
They are given specific guidelines and need to create printed products that fit in with the overall scheme.
They might have guidelines for brochures and leaflets but need items outside the remit such as exhibition items like roller banners or shell scheme graphics.
Ensuring the same visual tone and consistency across the existing and new items is critical.
Our design team is here to make sure any leaps in making new promotional material are not into the dark.
We’ll start with the existing media and expand with ideas that fit. We’ll ensure the items that are outside the brand guidelines fit as if they were already in there.
This consistency of tone is perhaps the most important element when its the franchisee we’re working with.
They want to create something new to stand out at a trade show or to promote a new offering but without the franchise’s original input, it can seem difficult (or too time-consuming) to come up with something fresh and original.
This is where QPS comes in to help put together your ideas to get the vision up, printed, and running.
Print Management For Franchisors
When it’s the tranchisor we’re dealing with, their main focus is around practicality and facilities management.
They need to know that the right materials are being used. Not only for each purpose but also for cost efficiency and effectiveness.
And they also need to know that whether they have 10 stores or 100, each store gets the right material at the right time for the right promotion.
Whether the point of sale packs are the same for each of the premises or if they need to be custom collated, our despatch team make sure each delivery contains the right elements.
Dealing with a printer directly can massively optimise both of these important considerations.
Our production team know the best substrates for each print purpose and are in contact with material suppliers to know whats new and why it should be considered.
Your promotions may be unique to you but there’s a good possibility we’ve worked on something similar from window graphics to wayfinding solutions and often a new set of eyes and ideas can be of huge benefit.
This is how we were one of the first to talk about the new Dispa board for internal retail signage or use our expertise to put together knowledge guides on Dibond and Correx printing amongst others.
We’ve got a few campaigns under our belt and sharing ideas and experience with our customer base is what keeps us motivated for new concepts. We’re sure it does the same for our clients!
If you’re looking for print as the franchisee and trying to source something different that will fit right in to current guidelines, get in touch.
Unique branding can be the difference between being seen as same-old or appealing to a wider and more interested market.
It might be a part of a franchise but its your bsuiness.
As the franchisor, if you’re here looking for a print partner who can manage your franchise’s requirements reach out to one of our account handlers.
It could be setting up a print on demand system or making sure your POS gets where it needs to be when it should – lets take some of the stress out of running your day-to-day print.
