Making The Most Impact With Your Graphic Design Work
For a graphic designer and their work to really stand out, the quality, look and feel are what matters.
Creating a good design means combining various things, such as creativity, style, concept, and so on. However, the end result and how clear you get the message across is what counts.
If you’ve got the eye and can develop design work that capture’s the client’s style effectively, you’ve got it. If you’re looking for a little graphic design work inspiration, this list should help start you on your way.
Here are 5 primary elements to help with creating better graphic design work:
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Basic Theme Matching
Graphic design work that hits the bullseye will always aim to match the theme where it’s going to be placed. The design will blend with the theme, and it will not look out of place.
When designing, you have to take into account the background and placement. If the design doesn’t sit well, it won’t be as effective. But, if it feels in tune, then the whole thing will naturally have an aesthetic appeal. These rules apply whether the design is for business cards or brochures. It’s the same if creating work for signage, exhibition graphics or other printed media.
If you’re looking for more design inspiration I’m a fan of a book called ‘Looking Good In Print’. It’s an oldie, but definitely worth having a flick through.
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Colour Combination
A great design has a lot to do with clever colour combination. The stronger the colour combination, the more impactful the design will be. If you pick the wrong colours and combine them in one design, the design will look amateurish. Combine the right colours together and watch the design come to life. Colour can either pop and catch your eye, or it can jar and look contrived.
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Simplicity
Simple designs can often have the most impact. Clean and clear, it should convey some kind of meaning. A simple design will make the end product look more elegant and high value. Design that is crowded and overly complex can confuse the message you are trying to convey. A simple design can help the viewer understand the message and ultimately, understand the product.
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Uniqueness
Your graphic design needn’t be similar to others that are out there but it is a good idea to keep up to date with current trends. So, if you want to follow what’s in fashion that’s fine, but you have to make your design different from the rest. Make it stand out and add your unique edge.
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Personal Touch
Designing with your own style adds a personal touch. Developing your own look that people identify as your work injects personality. Strive to create the kind of design work that you can call your own and which is instantly recognisable.
This is what sticks – it’s your brand.
Add this individual touch but don’t railroad the client because you want your style running through their work. Make sure you cover their bases before pushing the project to fit your ideas.
Those are the 5 primary elements of great graphic design. Keep these things in mind when working on your designs or working with designers. If you’re looking for a designer to work with your ideas, get in touch.
If you’re a designer and you use Adobe Illustrator (and who doesn’t?) did you know its now 30 years old?!
Have a read of this post looking at Illustrator’s history through the years.
