When it comes to exhibition displays, there is a multitude of options.
Your choice will usually depend on whether you’ve got the floor space to cover or a booth to fill.
We’ve got options on filling the floor space with a Pop Up Stand or roller banner. At the end of this post, there’s info on our new exhibition display range.
This post, however, looks at ensuring your message is big and bold across that exhibition booth.
If you’re heading to the halls and you’ve rented one of the spaces that have been sectioned off, these spaces go by the name of shell schemes.
The shell scheme booths are usually all lined up alongside each other and have three sides and an open front.
Your exhibition results will depend on those three sides. Its what will carry your brand for the next three or four days.
Making The Most From A Shell Scheme
Now, there are things to take into account before you dive into which shell scheme graphics are right for you.
Think about how you want your brand to appeal to a prospective new client. How do you want to be conveyed? What first impression do you want to give?
If someone has 5 seconds to see your stand, will they know what you do and, more importantly, why they need to do business with you?
It needs to be visually attractive with shell scheme graphics to catch the eye and the attention.
It also needs to be uncluttered and not too busy. Your message has to be instantly recognisable with your branding purposeful and centre stage.
Designing for shell schemes, like all print and display, can be difficult if you’re unsure as to what is important.
That’s why we have a team of creatives here at QPS Print to help make your message meaningful.
Don’t go into an exhibition with confusing graphics that no customer could ever understand. Exhibiting can be expensive, don’t leave it to chance to get it right.
As well as the shell scheme designs, our expertise is in having the knowledge (and printing equipment) to make sure your shell scheme panels are produced on the right media.
Substrates for Shell Scheme Graphics
One of the simplest ways to produce shell scheme graphics is to print onto rigid substrates.
Foam PVC – check out our guide to foamex – is the perennial favourite as it is lightweight, robust and cost-effective. It prints well on our UV flatbeds and can be used imaginatively with stand-offs and routed out sections.
Its main disadvantage is that it cant be folded or rolled up so transporting can be challenging. Being PVC it is also non-recyclable so if you’re not planning on using again, think about how you’ll dispose of responsibly.
If rigid panels are required but also you need something with eco-friendly credentials, a substrate such as Dispa board may be the right choice. Display card could also be an option but be aware that it won’t be anywhere near as durable as foam PVC.
All these rigid panels are fixed to the shell scheme by Velcro. Easy to erect and just as simple to remove when the show is over.
Lightstop Graphic Panels
The next option for shell scheme graphic panels is a polyester or PVC film.
Printed on either our UV roll to roll or solvent printers, these panels have a scratch resistant film on the surface to prevent any handling mishaps.
They are lightweight, hardwearing and can be rolled up, popped in a tube or case and easily transported around.
These panels can be fitted on the shell scheme again using Velcro or, more popularly, they will have universal fixings which lock into the scheme’s columns and supports.
There are a number of systems for different shell schemes – if you need advice on making sure you’re purchasing the right ones, get in touch.
Shell Clad Systems
These systems either have the lightstop panels described above or use fabrics to create a seamless display.
The graphics are fitted to the shell scheme in a way that covers the corner and the three sides to give the booth a much more appealing and uniform look.
We can demonstrate different adaptors and how they work at our premises in Stoke-on-Trent.
A shell clad system can last many exhibitions and the graphic panels can be updated and reprinted as required. Make sure you get the right system for your business and it will serve you well for many a trade show.
This guide covers the most popular media options for shell scheme graphics. From rigid PVC to lightstop panels and soft fabrics, once you know what’s important – transportation, cost, ease of use – one of these products will fit your exhibition plans.
From there it’s then about knowing whether it’s Velcro boards for a one-off show or a shell clad system that will last for years.
Exhibition graphics manufacture from QPS Print. To talk to someone about shell scheme graphics and which system is most effective for your company, call 01782 413789 or info@qpsprint.co.uk
For more information on soft displays, have a read of our guide to fabric signage here. If something a little less than a shell scheme or pop up stand is needed, our complete info on roller banners is here.
PS – if you’re looking for pop up stand systems, roller banners or anything else to make your next exhibition stand out, email info@qpsprint.co.uk and we’ll reply with our brand new Exhibition Brochure.
