In today’s competitive marketplace, standing out from the crowd is essential.
With so many products vying for consumer attention, packaging has become much more than just a way to protect items during transport.
It’s now a powerful tool for creating a memorable brand experience.

Enter custom boxes and bespoke packaging—the custom-tailored approach that can transform the desirability of a product.
But why do these personalised touches matter so much?

1. First Impressions Matter

It’s often said that you don’t get a second chance to make a first impression, and this holds especially true for product packaging.

When a customer encounters a product for the first time, the packaging is the first thing they see.
Well-designed bespoke packaging, whether luxurious or quirky, can immediately capture attention and spark curiosity. It signals that a product is special, worth taking a closer look at, and perhaps even worth picking up & purchasing.

Custom packaging and bespoke boxes convey care, attention to detail, and quality—all factors that consumers associate with premium products.
A sleek, well-crafted custom-made box makes the product feel more valuable before it’s even opened.

2. Reflects Brand Identity

Bespoke packaging provides a canvas for a brand to tell its story.
Whether the brand is fun and whimsical or sleek and sophisticated, packaging can embody those qualities.
From the choice of materials to the colours, typography, and even the way the box opens, everything about custom boxes can reflect what a brand stands for.
This strengthens brand recognition and builds emotional connections with consumers.

For example, eco-conscious brands often use sustainable packaging materials to align with their values, which resonates with environmentally-aware consumers.
Meanwhile, a luxury brand might use bespoke boxes with premium finishes, like gold foil or embossing, to reinforce a sense of exclusivity.

3. Enhances the Unboxing Experience

The “unboxing” experience has become an integral part of consumer culture, especially in the age of social media.
People now share their unboxing moments online, creating free publicity for brands.
Bespoke packaging enhances this experience by adding an element of surprise or luxury, making customers feel like they’re receiving something special.

Imagine receiving a package in a beautifully designed custom box with a personalised note or hidden compartments.
It’s those thoughtful little touches that make people feel valued, and that feeling increases the likelihood of repeat purchases and positive word-of-mouth recommendations.

4. Builds a Sense of Anticipation

Custom packaging can elevate the anticipation of what’s inside. Rather than a plain, generic box, bespoke packaging adds an extra layer of excitement. Whether it’s the unique design, the quality of the materials, or an unexpected feature like magnetic closures or velvet linings, customers are more likely to savor the moment of opening.

This sense of anticipation also helps set the product apart from competitors. A creatively designed package can even make people hesitate before throwing it away, encouraging reuse or retention as a keepsake.
This further extends the life of the brand experience, keeping the product top of mind.

5. Practicality Meets Aesthetics

Bespoke packaging isn’t just about looks—it can also be functional.
For example, if a product is fragile or oddly shaped, a custom-designed box can offer better protection during shipping. Similarly, brands can design packaging that ensures the product is easy to store, open, or carry.

This marriage of practicality and aesthetics elevates the entire product experience.
Consumers appreciate it when packaging is well-thought-out, both in terms of functionality and beauty.
It also sends a message: the brand doesn’t cut corners, and that can increase the perceived quality of the product inside.

6. Boosts Perceived Value

The right packaging can make an affordable product feel more high-end. When a customer sees a beautifully designed, high-quality bespoke box, they often assume that the product inside is of equal quality.
This perceived value can influence a buyer’s willingness to pay more for the product. Custom packaging suggests exclusivity, craftsmanship, and care, all of which contribute to a higher perceived value.

This is especially important for gift items. People are more likely to choose products that come in attractive packaging because they know presentation matters to the recipient.
Bespoke boxes transform an ordinary product into a premium gift.

7. Sets You Apart from Competitors

In crowded industries, differentiation is key.
Bespoke packaging helps a product stand out from the sea of similar offerings.
Whether it’s through bold colours, innovative materials, or unique shapes, custom packaging gives a product its own identity on the shelf.

For e-commerce businesses, this is even more critical. When a product arrives in custom packaging, it creates a memorable experience that sets a brand apart from the generic boxes many competitors use.
This distinctiveness can be the difference between a one-time purchase and long-term brand loyalty.

8. Sustainability and Consumer Appeal

Increasingly, consumers are making purchasing decisions based on sustainability.
Bespoke packaging allows brands to cater to this demand by using eco-friendly materials, reducing excess packaging, and incorporating biodegradable or recyclable options.
When packaging aligns with consumers’ ethical concerns, it boosts the brand’s reputation and desirability.

Packaging that’s thoughtfully designed with minimal environmental impact can become a selling point in itself, attracting a growing segment of eco-conscious buyers.

Bespoke Packaging is More Than Just a Box

In an era where consumers are overwhelmed with choices, custom boxes and bespoke packaging provide a way to make a lasting impression.

By reflecting a brand’s identity, enhancing the unboxing experience, and building perceived value, custom packaging can turn an ordinary product into something desirable and memorable.
Whether it’s boosting sales, fostering brand loyalty, or simply making a statement, investing in bespoke packaging is an investment in the success of the product.

From cardboard custom boxes for packaging vitamin and health supplements to jewellery and pizza style boxes, here at QPS we design, print and produce bespoke boxes for a wide range of industries.

If your business is reviewing bespoke packaging options, get in touch to find out how custom boxes, cardboard sleeves or other sustainable packaging options can help your products stand out.

For an on-trend footwear brand, a pop-up shop offers a unique, high-impact way to engage directly with customers and create buzz around your products.
It allows you to showcase your latest cool designs in a curated, experiential environment that matches the energy and identity of your brand.

Pop-ups are all about excitement, drawing in both loyal customers and curious shoppers while giving you the chance to create a memorable installation experience that goes beyond just selling shoes.

You can tell your brand story, introduce limited editions, and foster a sense of exclusivity and urgency that drives demand.

Why Hosting Your Pop-Up in a Department Store Makes Sense

Setting up your pop-up shop installation within a proven and busy department store offers even more advantages.
Department stores already attract high foot traffic, and they’re a hub for shoppers who are actively looking to discover new products.
Your footwear brand will benefit from immediate visibility and access to a diverse customer base, helping you reach new audiences who may not have come across your brand before.

Additionally, being in a reputable and established store adds credibility to your brand.
Department stores are often seen as trusted shopping destinations, and aligning your pop-up with a well-known retailer can enhance your brand’s image and position you as a high-quality, fashionable option.
This strategic placement also makes it easier to gauge interest in your products, test new designs, and gather customer feedback in a real-world setting, all while creating a buzz with your pop-up shop installation that drives brand growth and sales.

At QPS Print, we work alongside footwear brands to create clever yet functional pop-up shop shoe installations.
We have full design and manufacturing in-house along with a design team to help iron out any artwork wrinkles.

We have proven to be an integral part of the design team in assisting with the total production of the pop-up store idea from concept to completion.
We produce the pop-up shoe display stands for each individual store meaning each can be bespoke to the shop, and ship them out across the UK.
Alternatively, we can personally deliver them directly to the store and fit the point of sale units together ensuring the simplest of setups for your staff.


When your brand really has to shine in the store, get in touch at info@qpsprint.co.uk or 01782 413789.

If your place of work is already open or is looking to reopen, your first priority is to keep both staff and customers safe.

With the 2m distancing rule uniformly being seen as an effective way of helping stop the spread of coronavirus, social distancing stickers and floor markings are the practical solution to keeping people flowing safely through your workplace.

There are different ways to create effective social distancing floor stickers and markings. 

Self-adhesive tapes

The lowest cost option is by using a warning tape or similar. Usually at 48 or 75mm wide, these tapes are normally used for packaging but are sticky enough to be securely adhered to the floor.

The tapes are low cost and readily available but they are not designed for floor use, not anti-slip, and their flooring durability and longevity is unknown.
For very short term use, they’ll help create zones and 2m markings but after you’ve worked out where you need people to go to keep them safe, you’ll need to look at better options.

Floor graphics

There are various options for social distancing floor stickers depending on where they are to be used and what purpose they need to fulfill.

Short term / low foot traffic

Most standard self-adhesive vinyls will stay in place for three months or more when used on an even floor.  Monomeric vinyls are the most cost effective option and coupled with a monomeric flooring overlaminate, they can be easily placed down and used for social distance markings.

Monomeric refers to the make-up of the vinyl and defines it’s durability and usefulness. Most monomerics will have a lifespan of at least three months on the floor and are recommended for lower traffic areas. 

Longer term / high foot traffic

If the area is expected to have a higher footfall, a polymeric vinyl is advised. Polymerics are more durable plus being conformable they will adhere within flooring tile gaps etc.

Bear in mind though, that the customer or employee is not walking on the vinyl itself – the vinyl is stuck to the floor. Feet walk on the flooring overlaminate which is placed over the top of the vinyl protecting it and creating the anti-slip surface.

It’s this overlaminate that has the texture and anti-slip rating. For commercial use, any flooring product needs to have at least an R11 rating. 

Some overlaminates also have anti-bacterial properties.

Although their effectiveness is not known against the virus, as part of a thorough cleaning regime, these properties must help with keeping surfaces clean.

Easy apply graphics

Floor graphics can also be constructed as one or two part systems – again, this is down to expected footfall volume plus the duration it needs to be in place.

Two part systems are as described above. The print is on the vinyl and it’s protected by the overlaminate. As long as its a matched system – monomeric to monomeric or polymeric to polymeric – they are the most durable options where clarity of the message is paramount.

One part systems will have similar R ratings for anti-slip and with a self adhesive backing, they are applied in the same way.

The only difference is that the image is printed directly onto the face of the film so it possibly may not have the durability of a two-part product. 

However most manufacturers will give them similar guarantees of lifespan as a comparable two part system and with them being usually more cost effective, they are certainly worth looking at for social distancing floor stickers.

Different adhesives can also make the installation simpler. 

Manufacturers apply removable or permanent glues depending on the final application and most two part systems will have the choice of either depending on low-high traffic and use.

Some products also have air-release adhesive technology. This allows any trapped air to be squeezed out when laying the vinyl to the floor and stops any bubbles forming beneath the product.

More importantly it means that staff can fit the graphics instead of having to find an installer to complete the social distancing markings.

Carpet vinyl floor stickers

The above floor graphic options are primarily for use on tiled or smooth floors. For carpeted areas,  it’s the same principle but using a specialised carpet vinyl. The adhesive on the back of these products is designed to hold onto the weave of the carpet and stay in place when repeatedly walked on.

A standard vinyl, even with permanent adhesive, will not grip a carpet for any effective length of time. They will start to lift at the corners and come away as they can’t grab onto enough of the fabric to remain in-situ.

Printed floor mats and floor coverings

Entrance floor mats can direct customers effectively at their first point of contact with your premises. With a strong message, they can create the right mindset to help people realise how the store now operates and to keep everyone safe.

Floor coverings can be individually printed to create a total floor layout including directional information.

Social distancing wall graphics

Signage remains the same as pre Covid-19 from the substrates used – foam PVC, Correx, DiBond – to how they are fixed and maintained. 

If graphics need to be applied to brickwork either internally or outside, special self-adhesive vinyls are available that conform into the bricks’ uneven surface and stays in place where a standard vinyl would lift and come away.

For information on how we can adapt social distancing floor graphics to suit museums and leisure facilities as they reopen, we have a posts on hospital safety signage (https://qpsprint.co.uk/hospital-signs-and-wayfinding-solutions/ ) and museum way marking solutions. ( https://qpsprint.co.uk/innovative-museum-signage-wayfinding/ )

First and foremost, it is the message on the social distancing floor stickers and markings that is crucially important. 

Staff and customers must be kept safe in the premises with simple, easy to understand design being used to get the required message across.
We can help to enforce this message using the correct level of impact along with finding the right products to ensure your social distance markings work both effectively and cost efficiently.

Get in touch with our exhibition ideas team on 01782 413789 or info@qpsprint.co.uk 

Working alongside you, we’ll find the best way to inject a bit more impact into your next stand and show.

Not sure as to whether your exhibition stand needs a refresh this season? Our 11 part guide will tell you whether it’s just an update or a complete overhaul that’s needed.

1. Graphics Outdated

Ask yourself, when was the last time you exhibited? Have styles changed? Like all design work, certain elements can look dated as trends evolve. 

Exhibiting is about catching the eye of the visitor and grabbing their attention in the five or so seconds as they meander past. If your stand looks out of fashion or worse, badly designed, you’re losing potential customers before you even get a chance to show them your product.

Taking the time to update your image is a sure-fire way to reinvigorate not only your exhibition presence but also your employees working the stand. If you can inject some fresh energy, your team will inherit that buzz too.

Also, if it uses Comic Sans font, be honest, it’s probably time to go.

2. Message Changed?

Has your offer changed since your last exhibition? Maybe it’s a new product or concept that you’re demonstrating. Does your exhibition stand still reflect the new ideas or is it predefined by the last campaign?

A lot of exhibitors fail because their stand is not aligned with the message their team is promoting.  As people, we remember things visually at least as much as the messages we are told. By ensuring that the words your team use are mirrored by the branding of the stand, there is double the chance of a potential customer walking away with your company top of mind.

You’ve already decided to exhibit – make sure you give yourself all the opportunities to make your message stick.

3. Magnetic / Velcro Strips Missing 

It’s a sensible idea to check the stand over before the show. Is everything present and correct? Nothing lost whilst in storage? Everything slotting together the same as the last time it was used?

If it’s a pop-up style stand, it may use either magnetic or velcro strips. Take the time to check they are all still in place and fixed securely. They can have a habit of becoming loose over time as they are only stuck in place with an adhesive back. Make sure they are all there and don’t find out when stood scratching chins in the exhibition hall. If some are missing, they can usually be replaced. If damaged, check its repairable and give yourself plenty of time should panels need reproducing.

4. System Not Sitting Level

When you’re going through the magnetic or velcro strips, make room in your premises to build the full system. It’s the perfect time to reacquaint yourself and your team with the stand and think of it as a dry run before you assemble it for real. Check that all the bars and rods are still included and everything couples together simply and without having to force.  If it doesn’t sit level, find out why and make sure you can get it straight before packing it all back up.  It may be that rod A has been used with bar B and not C – check it all as per the instructions. If you’re missing the instructions, now is the time to get back in touch with the company who manufactured it for you.

5. Legs / Frame Bent

Maybe the reason why it’s not all sitting level is down to something that’s been damaged.  The systems are usually made from aluminium so excess force can bend the bars. It’s important to erect them and put them away methodically and with due care. This is especially true if your company is looking to reuse the stand. If any part of the frame has been bent, spare parts may be available from the manufacturer. Give yourself plenty of time to arrange for replacements before the show just in case it needs more than just a new three-foot-long rod.

6. Case damaged

Not a serious issue once the stand is up but a potential pitfall once it’s being stored away.  If the case or bags are damaged, they’ve already been bumped or banged. This means they’ve come under attack once, don’t let it happen again especially if the cases are now seriously compromised. This could well be the reason why the legs or frame has been bent and you don’t want it recurring. 

Your stand may be shipped in by courier and pass through a number of depots during its journey. Give it a fighting chance to get to its final destination in good order.  You don’t want to check everything before the show and then allow it to be damaged in transit.

7. More Shows Planned?

Is this year the start of a bigger exhibiting plan? 

With every industry becoming more competitive and getting your brand out there more important than ever, many companies are choosing to exhibit at a wider number of shows. With the increase in social media and online advertising, exhibitions and trade shows are becoming one of the only places you can talk face to face with potential customers to find out their opinions and issues.

If you’re stepping up your game, an exhibition stand that’s more durable will be needed. One of the economy stands is fine when a company is only active at one exhibition per year.  If you’ve made the decision to be involved in more, a heavier duty stand will show a better return on investment.

8. Changing From Pop-Ups To Shell Systems Or Vice Versa?

Company exhibition requirements can often change. An exhibition hall will have an area for stands and sections prepared for shell schemes. If you have previously used a pop-up system on the hall floor and are now moving to a shell scheme, check any existing stands will fit in. Create a scale mock-up on paper to ensure it’s not too overbearing within the space. It may be too tall or wide and look out of place. 

The same preparation is necessary if you’re moving from a shell scheme.  The panels that fitted within the scheme probably won’t work within the hall as you will have no existing structure to fix them to. 

9. Lightweight options needed – exhibiting further afield?

Not all your potential customers might be based in the UK and the best show for your products may not even be in Birmingham or London. To get your company in front of the right customer fit to really move the needle, the show you need to connect with might be across the globe. If you’re shipping your stand internationally, transit weight is a big consideration.  There are also new options in fabrics that could mean your team can take the stand with them in their luggage.

10. More people on the stand 

One stand may work well for a couple of people manning the show but if you’re anticipating a good turnout, will it work with 5 or more team members? The more people on means the more potential customers they can deal with. With this, they’ll need more room to manoeuvre and interact. Think about the presentation flow – how ideally do you want to guide the customer through the story of your stand and product? More people also means more brochure holders, areas to talk and seats to take notes and discuss things further. Has your current stand got the space?

11. More Modern System – Modular, Arches, Totems, Display Cases, Flooring & and Demonstration Tables

Finally, exhibition stand design changes frequently with new formats and construction techniques becoming available every year. If you really want to stay ahead of the crowd and turn the heads of potential customers, look at the growing range of bespoke modular stands, arches, seating pods and more. There are also options for bespoke designs and images laid along the base of the stand to create visual impact and extra wow factor! This patterned vinyl flooring can be exactly what’s needed to make your space a real show-stopper!

Unsure as to how to make the most of your exhibition budget? Feel like you’re just going through the motions when getting ready for the show?

Get in touch with our exhibition ideas team on 01782 413789 or info@qpsprint.co.uk 

Working alongside you, we’ll find the best way to inject a bit more impact into your next stand and show.

Digital Wallcoverings That Get Your Brand Noticed – A QPS Guide To Digital Wallpapers

Digitally printed wall coverings are rapidly becoming the primary way retail and leisure premises markets their message across internal walls.

Here at QPS we’ve completed many fit-outs that demanded unique brand messaging printed large scale across the walls.

With all this experience in completing digital wall mural projects both on time and on budget, I thought it might be a good idea to delve deep into the wallpapers we use and why we use them.

Different Options In Digital Wallcoverings

The three main alternatives we use are:

• Paste the paper
• Paste the wall
• Self-adhesive

The common element of these three types is the face layer. They all use a similar PVC layer that helps the ink key and keeps the print scuff and water-resistant.

They are also all available in both smooth and textured face finishes. With a wall mural where everything is about the message, we recommend a smooth finish. Where a more ‘wallpaper’ type design and feel is needed, we’d opt for a textured look.

Paste the paper wallcoverings

Traditional ‘off the shelf’ wallpapers have always used the paste the paper method. Using a paste table and covering single wall drops of paper each time, paste would be applied to the back and the paper left to ‘book’ for a while. This ‘booking’ helps the paste bond and absorb fully into the wallpaper. This technique is still used for the paste the paper digital wallcoverings. 

The paste the paper variations have a paper liner on the reverse of the media (the same as traditional wallpapers) hence why they are installed in the same way. 

They are usually the lowest price point for a digital wallpaper and are recommended for lower traffic areas or short term promotions.

View our latest fit at Columbia UK offices:

https://youtu.be/OSvcWgxy9GI

Paste the wall wallpapers

The next grade up is the more premium offering and ‘paste the wall’ wallpapers can be used anywhere a stronger and more durable wallpaper is needed. 

Gyms, retail, hospitality and other commercial settings all require a more hardwearing product and the fabric reverse of a paste the wall wallpaper ensures it’ll last and last. This fabric back is often called ‘non-woven’. If your message is going into higher traffic areas, make sure your wallpaper has this non-woven backing. Unlike the paper backed versions, a non-woven product is difficult to tear and a commercial decorator will feel right at home in handling it.

As the name suggests, ready mixed paste is applied to the wall one panel width at a time. Paste the wall wall coverings have become more popular over recent years and the adhesive can now be purchased from stores like B&Q.

Self-Adhesive wall coverings

The last media alternative we use when fitting wall graphics is a self adhesive wallpaper. 

With our experience in handling self-adhesive vinyl, we apply this knowledge to the self-adhesive wallcoverings however, we do know that a decorator would much rather use a paste-able product.

With a self adhesive wallpaper we can work with overlaps if needed and they are also available with a ‘blockout’ opaque backing. 

This blockout layer stops any wall blemishes or existing graphics underneath showing through.

The main downside of a self-adhesive version is that the adhesive type can’t be changed to suit the finish of wall.

We’ve completed wallpaper installs across new walls fresh with plaster, pre-painted emulsion walls, and walls with rough sections. 

Each of these walls needed a different paste adhesive – emulsion and fresh plaster needs a self-seal paste, a rougher wall needs something a little ‘heavier’ in consistency to keep the panels in place. 

By using the right product with the right paste, we can make sure the wallpaper (and your branding) stays in place and looking good for longer.

It’s this know-how that means we can get the job done the first time every-time.

To discuss retail, leisure or hospitality digital wallpapers, get in touch with the team at 01782 413789 or by email at info@qpsprint.co.uk

Waterslide decals or transfers are the most effective way of applying high definition graphics to three-dimensional substrates.

They are:

• Full colour and highly detailed
• Simple to apply
• Customisable in size and shape
• Can easily be made scratch-resistant
• Easily conformable to contoured substrate

Here at QPS, we’ve taken the same principles of waterslide decals often used for pottery and models and added our own expertise to make them much, much larger.

What Are Waterslide Decals?

Waterslide decals are full-colour graphic images initially printed on a backing sheet and then transferred onto a carrier by the use of water.
From this carrier, the image is placed onto the product and allowed to dry. Once dried, the carrier is removed leaving the graphic permanently fixed.

They allow for the decoration of complex three-dimensional objects to be produced simply and consistently.

How Are They Produced?

Most suppliers of waterslide transfers create their images on sheets designed for small format inkjet or dry toner machines.
This print technology limits the size to around A3.

Fine for models but not for bigger projects and items.

At QPS we use the same techniques as with the smaller decals, but by having both in-house large format digital print plus a screenprinting department, we can utilise the unique attributes within each department.

The large format digital printers first create the vibrant and highly detailed image.
The definition and clarity possible with these machines mean a larger graphic doesn’t have to be a trade-off in quality.

From bright eye-catching artwork to small point text, most custom requirements are achievable and our production team has the knowledge to make the most from your artwork files when producing waterslide decals.

After the image has been printed, we then apply our tried and tested screenprint solution over the top.
This solution acts as the carrier for the image – more of this in the application information below.

QPS Print’s Large Format Waterslide Decals

The big difference with other waterslide decal producers and ourselves is that we can produce transfers up to 800 x 600mm in one panel.
That’s a surface area approximately 4 times bigger than A3!

If 800 x 600mm is not enough, we can even tile up multiple panels to create even larger graphics.

Considering the durability of waterslide transfers, a much greater print size opens up a wide range of product uses across many different industries.

Who Uses Waterslide Transfers?

We’ve supplied them to a multitude of business sectors from amusement arcades and theme parks through to high street retail and engineering companies.
We know through our discussions with product specifiers that they could be of benefit to many more industries.
Many just weren’t aware that the technology is available to manufacture at the size we can.

How Are Custom Waterslide Decals Applied?

After the image has been printed and the screenprint solution applied, the large format transfers are applied in the same way as their smaller counterparts.
The whole transfer is submerged in water and the image is ‘slid’ off the printed sheet along with the screenprint solution carrier.
The carrier, complete with image, is then placed in position on the final substrate and is left to self-cure.
Once dry, the carrier is simply removed to leave just the printed graphic in place.

Benefits And Advantages of Waterslide Transfers

Once the carrier has been removed, the printed image is incredibly thin in depth.
In reality, it is only one layer of ink so it can follow any contour or shape as closely as if it was a second skin.

This cannot be replicated by applying vinyl graphics or by printing directly. If the end product has any 3D shape, direct printing is impossible to effectively print.

When applying waterslide decals, no heat is needed. Products which are sensitive to temperature or delicate are no issue.

In fact, the small amount of water needed to float the transfer onto the substrate is so minimal, waterslide decals could be the most effective option for many products that struggle with more traditional forms of graphics application.

If the product will be handled after printing, we recommend the use of a clear lacquer to seal in the image.

This clear lacquer (plus the print itself) is still so incredibly thin – the lacquer adds durability only.
Once applied, the image has zero chance of being scratched or picked at.

Large format waterslide decals and transfers are just one of the specialised print options we have developed at QPS.

If you’d like to find out more, have a look around our blog, project pages or talk to us at info@qpsprint.co.uk or 01782 413789.

Whether you’re the franchisee or franchisor, one of the most important elements of successful company branding is maintaining a consistency across your printed products.

From brochures to letterheads, business cards to banner stands, having a uniformity across what is printed is incredibly important. It is your brand after all!
Not only does it have to look identical throughout branches, but it also has to look right in the first place.

Printing For Franchisees

We work alongside franchisees that have to source independently but need to follow a corporate framework.
They are given specific guidelines and need to create printed products that fit in with the overall scheme.

They might have guidelines for brochures and leaflets but need items outside the remit such as exhibition items like roller banners or shell scheme graphics.

Ensuring the same visual tone and consistency across the existing and new items is critical.

 

 

Our design team is here to make sure any leaps in making new promotional material are not into the dark.
We’ll start with the existing media and expand with ideas that fit. We’ll ensure the items that are outside the brand guidelines fit as if they were already in there.

This consistency of tone is perhaps the most important element when its the franchisee we’re working with.

They want to create something new to stand out at a trade show or to promote a new offering but without the franchise’s original input, it can seem difficult (or too time-consuming) to come up with something fresh and original.
This is where QPS comes in to help put together your ideas to get the vision up, printed, and running.

 

Print Management For Franchisors

When it’s the tranchisor we’re dealing with, their main focus is around practicality and facilities management. 

They need to know that the right materials are being used. Not only for each purpose but also for cost efficiency and effectiveness.
And they also need to know that whether they have 10 stores or 100, each store gets the right material at the right time for the right promotion.

Whether the point of sale packs are the same for each of the premises or if they need to be custom collated, our despatch team make sure each delivery contains the right elements.

Dealing with a printer directly can massively optimise both of these important considerations.

 

 

Our production team know the best substrates for each print purpose and are in contact with material suppliers to know whats new and why it should be considered.
Your promotions may be unique to you but there’s a good possibility we’ve worked on something similar from window graphics to wayfinding solutions and often a new set of eyes and ideas can be of huge benefit.

This is how we were one of the first to talk about the new Dispa board for internal retail signage or use our expertise to put together knowledge guides on Dibond and Correx printing amongst others.

 

 

We’ve got a few campaigns under our belt and sharing ideas and experience with our customer base is what keeps us motivated for new concepts. We’re sure it does the same for our clients!

If you’re looking for print as the franchisee and trying to source something different that will fit right in to current guidelines, get in touch.
Unique branding can be the difference between being seen as same-old or appealing to a wider and more interested market.

It might be a part of a franchise but its your bsuiness.

As the franchisor, if you’re here looking for a print partner who can manage your franchise’s requirements reach out to one of our account handlers.
It could be setting up a print on demand system or making sure your POS gets where it needs to be when it should – lets take some of the stress out of running your day-to-day print.  

 

Your Guide To Making The Most From Your Ferrous Materials

Printing on to paper or self-adhesive vinyl is one thing, but there’s a real skillset needed when printing directly on to metal and DiBond.

Any ink on metal has to grab the surface and stay resolutely in place.
It needs to be as scratch resistant as possible and, if it’s for a panel showing important information, it can’t be rubbed off or start to fade.

As a surface for inks to bind to, not all metals are created equally. These variables give printing on metal its own unique challenges.

Every metal surface will have had a treatment of some sorts.
How the ink reacts to this treatment can be the difference between a sharp looking permanent print or one that just isn’t fit for its purpose.

With collective years of print know-how, our screen print department can quickly tell the type of metal and the most efficient way to get the best results with it.
Couple this knowledge with our close long-term relationships with many national engineering companies and we can provide introductions and expertise on much more than just the printing of your metal products.

We can be a valuable resource whether you’re in the automotive, aviation, telecom, transport or medical industries.
In fact, if you’re in a business that needs any type of printing on metal, we will be able to assist in most elements of your production or, at least, set you off on the right path.

The First Steps To Printing On Metal

Once we know the type of metal and it’s end use, we can work out what inks to use and how to apply.
Some metals need pre-treating to create a stronger bond for the ink to grab on to. Others need to be fully cleaned or de-greased prior to printing.

Experience with a full range of metals means we can make the right decisions without having to spend time trialling and testing.
Although, we’re not averse to any experimenting to make sure we are using the best combination for your product.

Companies that use our direct metal printing service can send over files that have been output directly from engineering packages.
Files like .dxf need to be converted in to print ready files that we can create plates and artwork files from.
Our design department can turn these files into usable formats. We can even create complete new digital files from engineering drawings, schematics or your pdf designs.

Pre-formed 3D Metal Printing

When metal parts arrive here at QPS for printing on to, sometimes they are flat panels (like for graphic overlay printing) but often they have already begun the manufacturing process.
They turn up as machined and pre-formed parts taking the shape of whatever their final purpose will be.

The challenges with printing on 3D metal shapes are not only how to keep the panels in place when screenprinting. It’s also how to keep each individual part in place to ensure everyone is printed exactly the same.

In order to keep to this repeatable process when printing tens or even hundreds of the same item, we’ve had to become masters of jig making.
Obscure shapes and intricate pre-formed panels don’t worry us. We’ll make sure it stays where it should whilst the ink gets laid down!

Options With Inks & Metals

We can print virtually any colour onto metal.
There’s even a multitude of specialist inks that we can source if your requirement needs to be eye-catching or unique.
Our in-house screen print facility that can colour match a logo or corporate branding. We can individually print bespoke text or shapes to any metal object in the colours of your company.

From plain colours on serial plates to powder or wet coated finished items that need something a bit more special, we can produce the print to get your products noticed.

Printing Metals With Care

We recognise the value of your products and materials.

Print can be the final part of the manufacturing process before assembly. For something to go wrong here, we know it can have repercussions all the way back through production.
This is why we do everything to make sure we are not the weak link in your chain.

From personal collections and deliveries through to quality checks all the way through our factory, your product is in safe hands when here at QPS Print.

If you have a metal printing requirement or if you need some advice on the hows and whys of making the most of your metal product, get in touch on 01782 413789 or email info@qpsprint.co.uk

For more information on our other printing techniques, we’ve got other posts on our graphic overlay and fascia printing, fabric printing and our innovations in web to print.

PS: let the last word on our expertise with printing on metal go to one of the engineering companies we work alongside – KMF Group – and their Managing Director, Gareth Higgins MBE:
The QPS team ‘do a fantastic job for us, an integral supplier to our business, offering our customers a complete service’.

Following on from a previous post on reasons to deal directly with your printer, this post looks at one of the ways technology has made doing that so much simpler: web to print.

First, there was the post and mailing out the plans and drafts. Couriers crisscrossing cities with drawings and proofs.
Then came the fax and images sent over with a phone ring and a series of beeps and bleeps. Almost instant messaging but its usefulness limited by its small size.

From there, our industry moved on to email. 
PDFs sent in milliseconds across oceans from office to office. 
Proofs approved in a matter of minutes.

What a world we live in!

 

 

Web to print is the successor to the emailed order request.
As print evolves to make requirements easier to both ask for and fulfil, web to print is the system that forms the backbone of creating this dedicated process.

 

What Is Web To Print?

Web to print is the process of requesting print through an online portal set up specifically with your requirements in mind.
The portal can be totally personalised to contain your marketing or sales collateral.

From brochures to stationery, business cards to point of sale, any item that you regularly purchase can be set up and called off as needed.
Order requested and the information sent over directly to the printer.

All with the click of a mouse and in real time.

 

 

Who uses it?

From small to medium-sized businesses and enterprises right through to large corporations, if your company is buying in print, it will benefit from a web to print system.

It’s used in local government, healthcare operations, banking and insurance.
Retail stores will call off POS kits individually packed for each location.

 

 

Anywhere there is more than one location or more than one person sourcing print can benefit. It streamlines the process from searching for order books, previous purchasing history, and the ‘what was that called’ syndrome, to an easy to use software that can be custom made to limit it to all your team really needs.

It can even go further than that.

We can integrate your print requests not just to our production department but we can also build you a channel directly to the design team.
Need to amend a colour, a logo or a piece of copy? The personal link to our creatives means your updates land with the right person in real time.

Imagine that direct line straight to the printer.
There is no middleman or print agency, no to-ing and fro-ing to get urgent information. 
True print costs from the people carrying out your work.

 

 

What Can Be Ordered Via Web To Print?

The web to print catalogue can contain any or all the printed items your company orders.

It can be split into categories by the department or by usage. 
We can even set up seasonal items that are only needed every quarter or annually.
There can be reminders that ping up when items may be getting low.
Clever notifications built on product history and intellectually worked out to ensure stock-outs are a thing of the past.

Mentioning history, a web to print browser will also show all previous orders by date, by order number, even by the person ordering.

For company’s that prefer the authorising of print before it moves to production, we can set up a queue system to a specified person or department. The order will be pushed there and, after approval, be moved over to our team to fulfil.

Oh, and all of this is available 24/7 365 days a year.

Forgot to order that important item? Log in anytime to get your request underway.

 

 

We’ve seen retail chains and restaurants benefit hugely from web to print.

As each location can have a unique layout and even a separate promotion running, being able to select individual printed assets from personalised menus makes the running of campaigns so much simpler.
Leave the handling of inventory to us. 
Your stores can focus on their business while we look after the rest.

Another plus point is being able to batch invoices either by time or by locations to anywhere that needs the bills.
Prefer to receive all the paperwork at month end and at head office?
Not a problem, the web to print system is completely customisable.

 

 

Running more than one location or having more than one person ordering can lead to ordering from different sources.
Colour shifts between prints, corporate branding not quite as expected. Differing paper stocks or signage substrates from manufacturer to manufacturer.

If you’ve ever had to match up collateral from two sources you’ll know the differences from printer to printer.

It’s the reason we calibrate all our machines to produce as close a colour match throughout QPS Print as we can.
By minimising the number of places your print can come from will maintain a uniformity across your brand and your message.

 

Finally, let’s be honest. By sourcing all from one place, it should also help when it comes to negotiating costs too.

So from large format print for exhibitions to letterheads and compliment slips for office use, if web to print is the way forward for your team, talk to ours on 01782 413789

For more on how QPS can help streamline your print workflow, check our information on promotional roller banners or our guide to shell scheme graphics.